Google Forms is a quick and flexible tool for gathering information from customers, friends, or family about anything you need. It can help you collect feedback, take orders, or even build out an entire lead capture system. Plus, it can automatically save responses into a spreadsheet with Google Sheets—and you know how much I love spreadsheets—for easy viewing later on.
But once you've received a submission from your form, actually doing anything with it requires some manual work—whether that's copying it over to a to-do list or messaging your team.
With Zapier, you can have all of that taken care of automatically, so all you have to do is create the form and turn it on. Free up your team's time for more important work—like nurturing leads, following up on requests, and building your business.
You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Send custom emails or SMS notifications
While checking on form responses is easy enough while you're sitting at a desk, there's a lot of time during the day where that isn't a possibility. With the Zaps below, you can have custom notifications for each new submission sent to your email inbox, or even messaged directly to your phone, so you can stay up to date no matter where you are. You can also use these Zaps to send automated email or text confirmations to the form submitter.
Send email via Gmail for new Google Forms submissions
When someone fills out your form or takes your survey, follow up with them via email is a huge part of that process. If someone takes the time to give you information, you'll want to take the same time to thank them or ask more questions. Automate this process with the help of Zapier, and have that first follow up email go out all on it's own.
Having the right information at the right time is critical. Set up this automation to help ensure nothing slips by, even when you're not watching. From then on, we'll automatically notify you of new Google Forms responses through Zapier's native email functionality, including every answer you need for complete context.
Set up this Zap to keep everyone mobile and in the loop about new Google Forms responses. From then on, whenever you get a new response via Google Forms, a custom SMS message will be automatically sent to a specified recipient via Twilio,
When working on a new project here at Zapier, I'll often set up a Google Form as a simple way to take in feature requests or feedback. That's great while I'm in the office, but what about after I've logged out for the day, or am out of the office for a few days? With the Zaps below, you can make sure that your team gets a message about each new submission to your form, so nothing gets missed.
Knowing when you have new responses to your forms is key to staying on top of incoming information. Why not have that come right into your team chat app? Zapier can help you with that, and you'll always know when you have a new response to see.
Keeping your team on their toes to respond to form data means that you're wasting precious time crafting and sending manual notifications. This integration takes care of that for you, automatically sending direct messages in Slack whenever a new response row is added or modified in a Google Forms spreadsheet. Keep your teams on the ball, with no added clicking necessary.
Staying responsive to form data is a team effort, but tedious messaging tasks can slow you down. Get back on track with this integration, which automatically posts a new message to a specified Slack channel whenever a new Google Forms response row is added or modified in a spreadsheet. Effortlessly stay collaborative without losing your time or energy to manual messages.
Keeping your followers engaged means staying responsive to feedback. That also means a lot of time spent copying and pasting, which is where this integration can help. Automatically send a message on a specified Discord channel whenever a new Google Forms response is recorded in a spreadsheet!
Stay in tune with updates to your Google Forms responses and communicate efficiently with this efficient workflow. When you receive a new or updated response on your form, it instantly sends a message on WhatsApp Notifications. This process ensures that no updates are missed and immediate communication is facilitated. Simplify your tasks with this seamless integration between Google Forms and WhatsApp Notifications.
Pro tip: If you want to avoid spamming your team's channel with every form submission, you could add a digest step to your Zap. Just pick your delivery frequency (like daily or weekly), and the Zap will send a single summary of every form submission you've received in that time frame.
Automate to-do lists and project management
While you could use your form submissions as a to-do list inside of Google Sheets, your team might rely on apps like Trello, Notion, or Asana to help make sure everyone stays on track. These Zaps help take new submissions from a form and turn them into tasks for you and your teammates.
Create Trello cards from new Google Forms responses
When someone fills out a form in Google Forms, you likely have a list of things to do with that new information. With this integration, you won't have to create those tasks manually in your to-do app every single time, or worry about forgetting to do them! Let Zapier automation handle that for you by automatically saving new Google Forms responses as Trello cards.
Easily capture important details regarding projects and clients, directly from Google Forms. This Zap automatically adds each new response received to your Google Forms as an item in a Notion database.
Why create tasks manually in Asana? Let this Zapier handle that for you with this integration! When you receive incoming data to your Google Forms account, this Zap will automatically generate tasks to follow up with.
Collecting actionable data from Google Forms is excellent, however, work will be required to move forward. This Google Forms-ClickUp integration makes it simple to create ClickUp tasks from new Google Form submissions, automatically.
Stop wasting time copying over information from form responses into Jira Software Cloud. Zapier does the job for you with this integration. Set it up and new Google Forms spreadsheet responses will automatically generate Jira Software Cloud issues. Easier for you, and less subject to error.
Although you can choose to automatically save Google Forms responses in a Google Sheet when you set up your form, you might want to keep track of those responses in multiple sheets or share that info with different teams. You can even send the form response through ChatGPT to get summarized or reformatted results first. Use these workflows to connect Google Forms to Google Sheets so your information transfer is automatic:
Add Google Sheets rows for new Google Forms responses
Store responses from your forms directly in a spreadsheet! Use Zapier to automatically send those form responses right in a spreadsheet, and never worry about missing any submissions again.
If you have existing data in a spreadsheet, sometimes it might be good to amend that, especially if someone fills out a form on your website. Use Zapier to automatically update existing spreadsheet rows and always keep that data up to date.
Use AI to find answers quickly. With this workflow, you can automatically send a prompt to ChatGPT to answer questions that come through Google Forms, plus track your answers in Google Sheets.
Form builders make it easy to collect subscribers wherever you find them—whether that's from your website, social media, or even a QR code at an in-person event. But to make the most of those new leads, you still need to do something with them.
The more leads you collect, though, the less realistic it is to plan on manually copying that information into Mailchimp or Kit. The more scalable option is to automate that process. These Zaps create (and even update) subscribers in your email marketing software for every new Google Form submission.
Create or update Mailchimp subscribers from new Google Forms submissions
The easiest way to collect a lead from your website is using a simple form, but the hard part comes with managing that data by hand. Don't you want to add those leads directly to your email marketing list? Now with this integration, you can! Set up this Zap to automatically create or update a Mailchimp subscriber as soon as a new Google Forms submission is received.
Forms are an excellent way to gather information on a website, including the perfect way to grow your email marketing list. Take those form responses and turn them automatically into email list subscribers with Zapier!
Making sure the right message reaches the right prospect can take up a ton of time and energy. With this integration, it's going to take a lot less. Automatically add a Kit subscriber to a specific tag as soon as a new response row is added in a Google Forms spreadsheet. Customize your outreach without sacrificing your work day!
If you're managing meetings or events, you might use a Google Form to gauge interest and collect sign-ups. Make your event management a breeze by connecting Google Forms to Google Calendar. That way, you can easily create new events when details come through in a form response or add new attendees to an existing event so you never lose an invite.
Create Google Calendar events from new Google Forms submissions
Forms are a great way to capture information, including scheduling meetings and other kinds of events. Let this integration handle those tasks for you, automatically converting a new Google Forms response into an event directly on your Google Calendar. Get step-by-step directions in
When you have new responses from your online form, you may want the details added to an event on your calendar. This integration makes it easy by automatically adding an attendee to a Google Calendar event when there is a new response in a spreadsheet from Google Forms. You won't have to manually add contacts to events again.
If you've got a Google Form set up, and want to send information to an app that isn't listed here, or doesn't integrate with Zapier (yet!), you can often use webhooks to make that happen! With this Zap, you can create a custom POST request that can send your form submission to any API that accepts it. Check out this guide to learn more about how webhooks work with Zapier.
Don't let those responses linger and grow stale on your spreadsheet. Set up this Zap and they'll be pushed to any webhook-enabled destination you need the moment they come in. It will trigger whenever a new response is detected for your Google Form, automatically making a POST to your chosen webhook URL with all the data, or only specific items.
Send custom requests from new Google Forms responses with this integration. Each time someone fills out your form, we fire off a custom request automatically. Get the info you need where you need it with this integration.
While you could use simple two-step Zaps like the ones above, that's just the tip of the iceberg. The best way to streamline operations with automation is to start with the bigger picture.
For example, here's a visualization (using Zapier Canvas) of how a sales team might build an automated, consistent lead capture system that uses Google Forms as an entry point:
In this example, the Google Forms response is stored in a spreadsheet (in this case, Zapier Tables). At the same time, a Zap sends a confirmation email from Gmail to the lead. Then, the information from the Google Form is used to create a new card in a Trello board. Finally, another Zap posts a message in a Slack channel so the sales team can start the follow-up process without missing a beat.
To create your own custom, automated system, start by visualizing the entire workflow from start to finish. What tools do you use to get your work done? What kinds of information is sent between tools? Where do you need signoffs and input from stakeholders? Once you have your entire workflow mapped out from start to finish, Canvas can help by recommending Zaps to automate the process and streamline your team's work.
That way, you can take back the time (and energy!) that might have otherwise been spent manually acting on each form submission, and concentrate on only the most important tasks.
